STRATEGI POLITIK AKAR RUMPUT DALAM PEMENANGAN HALIANA-ILMIATI PADA PEMILIHAN SERENTAK 2020: (Studi di Kecamatan Wangi-Wangi Selatan Kabupaten Wakatobi)

Amirudin; Muh. Zein Abdullah; Risman

doi:10.35817/publicuho.v6i1.94

##article.authors##

Amirudin Komite Independen Pemantau Pemilu (KIPP) Sultra
Muh. Zein Abdullah Universitas Halu Oleo
Risman Universitas Halu Oleo

##semicolon##

https://doi.org/10.35817/publicuho.v6i1.94

##semicolon##

Grassroots##common.commaListSeparator## Politics##common.commaListSeparator## Regional Head Election##common.commaListSeparator## Strategy

##article.abstract##

The purpose of this study was to find out the grassroots political strategy in winning Haliana-Ilmiati in the 2020 Simultaneous elections in Wakatobi Regency. The research method used in this research is descriptive qualitative. Data collection techniques using interviews and documentation. Data analysis techniques using qualitative interactive data analysis techniques by reducing data, presenting data and drawing conclusions. The results showed that the winning strategy for the elected regent and deputy regent pairs in the 2020 regional head election in Wakatobi district, the winning team had implemented a grassroots political strategy, where the Haliana-Ilmiati pair hooked up all groups in society, starting from the community leaders, young people and also among mothers. The grassroots political strategy uses 1) segmentation, in which the Haliana-Ilmiati winning team groups voters based on region and age, this is reflected in the vision and mission of the Haliana-Ilmiati pair. 2) Targeted, where the target of the winning team are community leaders, young people and mothers. 3) positioning, where the Haliana-Ilmiati winning team made visits directly to the community to obtain aspirations and find out the needs of the community in Wakatobi.

##submission.citations##

Budiardjo, M. 2008. Dasar-Dasar Ilmu Politik. Jakarta: PT. Gramedia Pustaka Utama.

Budiardjo, Miriam, Prof, 2004 Dasar-dasar Ilmu Politik. Jakarta : PT Gramedia.

Fadli, M., Bailusy, M. K., Nas, J., & Zulfikar, A. (2018). Keterlibatan Elit Lokal dalam Peningkatan Partisipasi Politik pada Pemilihan Bupati dan Wakil Bupati Kabupaten Toraja Utara Tahun 2015. Aristo, 6(2), 301. https://doi.org/10.24269/ars.v6i2.1025

La Ode Muhammad Elwan, Muhammad Yusuf, & La Ode Herman Halika. (2022). MINING POLICY CONFLICT: Recruitment of Local Workers in Morosi Industrial Estate, Konawe Regency, Southeast Sulawesi. Journal Publicuho, 5(3), 626–642. https://doi.org/10.35817/publicuho.v5i3.18

Linawati, L., Toruan, R. R. M. L., Gumelar, P. I., & Al-Araf, K. (2022). Komunikasi Politik Muhammad Dwiki Ramadhani Dalam Merebut Dukungan Kalangan Generasi Milenial Pada Pemilu 2019. Jurnal Pustaka Komunikasi, 5(1), 177- 189. https://doi.org/10.32509/pustakom.v5i1.1922

Putri, I. A. (2017). Strategi Politik Perempuan Caleg Sumatera Barat Dalam Pemilu 2014. Journal of Moral and Civic Education, 1(2), 74–85. https://doi.org/10.24036/8851412020171225

Sugiono, 2008, Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung:ALFABETA

Sugiarto, B., Pratiwi, O. C., Akbar, A. A. S., Politik, J. I., & Soedirman, U. J. (2014). Strategi pemenangan dalam pemilihan kepala daerah Head of regency election winning strategy. Masyarakat, Kebudayaan Dan Politik, 143–151.

Suherman, A., & Mansur. (2017). Strategi Marketing Politik Calon Independen Dalam Kontestasi Pilkada Serentak Tahun 2017 Di Kabupaten Buton Selatan. Jurnal Ilmu Sosial, 16(1), 9. https://doi.org/10.14710/jis.16.1.2017.9-19

Syahputra, A. S., Alia Azmi, & Susi Fitria Dew. (2018). Strategi Marketing Politik Calon Independen Dalam Meraih Kemenangan Pada Pilkada Walikota Bukittinggi Tahun 2015. Journal of Civic Education, 1(1), 51–62. https://doi.org/10.24036/jce.v1i1.11