PENGELOLAAN KAMPANYE DIGITAL PASANGAN KARNA SUSWANDI-KHOIRANI (KARUNIA) PADA PILKADA SITUBONDO 2020

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The purpose of this writing is to find out the Management of the Digital Campaign for the Karna Suswandi- Khoirani (Karunia) Pair in the 2020 Situbondo Pilkada. The writing method used is a qualitative approach by conducting in-depth interviews with informants who are considered relevant in answering the problem formulation. The data collected in this study are primary and secondary data. Data analysis techniques to answer research problems use the opinion of Mile Huberman and Saldana (2014). The results of the research are that in the 2020 Situbondo Regional Head Election, the management of the digital campaign for the Karna Suswandi-Khoirani Pair is by forming a Cyber Team to manage the campaign through social media. In carrying out political campaigns through Facebook Cyber social media, they make positioning efforts through the dissemination or dissemination of work programs or political promises to the pair Karna Suswandi-Khoirani. Then do branding to attract the attention and interest of the community. Likewise with Segmenting, by selecting Facebook groups with many members of the Situbondo community, because those who have voting rights and who will cast their voting rights in the 2020 Pilkada are Situbondo residents