PARTISIPASI POLITIK GENERASI Z PADA NEW MEDIA MENJELANG PEMILIHAN GUBERNUR SULAWESI TENGGARA 2024

Authors

  • Indra Lestari Universitas Halu Oleo
  • Iriyani Astuti Arief Universitas Halu Oleo
  • Muh.Djufri Rachim Universitas Halu Oleo

DOI:

https://doi.org/10.35817/publicuho.v7i4.600

Keywords:

Generation Z, New Media, Political Participation

Abstract

The purpose of this research is to identify and eximine Participation of Generation Z in New Media ahead of the Southeast Sulawesi gubernatorial election in 2024. The research method used is mix methods, which combine qualitative and quantitative research methodologies. With data collection techniques using questionnaires distributed via google form, interview, literature study, and documentation. The three steps of the analysis technique are data reduction, data display, and conclusion drawing. According to the research indicate that New media plays a central role in shaping Generation Z's understanding, attitudes and political engagement. Generation Z, as a technology-savvy group, utilizes new media not only as a source of information, but also as a tool to express political identity. They think that the political content they see through new media, especially social media, tends to be easier to understand compared to other news sources. The most frequently accessed political content on social media is political memes and humor, debates and political educational content. The research results also show that Generation Z's political opinions are largely formed through what they see on social media. Candidates for Governor who are more active on social media have the greatest chance of winning the votes of Generation Z, because most of them also know the Candidate for Governor of Southeast Sulawesi through social media.

References

Kota Kendari Dalam Angka vol.23 Tahun 2024 Badan Pusat Statistik Kota Kendari

Folkerts, J., Lacy, S., Larabee, A. (2008). The Media in Your Life: An Introduction to Mass Communication (4th ed.) Boston: Pearson Cavazza, F. 2012Education Inc.

Gilman, Hollie Russon, Elizabeth Stokes. (2014). The Civic And Political Participation of Millennials and Millennials Rising. @Newamerica.

Katz, E., Blumer J. G. Dan Gurevitch, M. (1974). Utilization of Mass Communication by The Individual, dalam J.G. Blumer dan E. Katz (eds), The Uses of Mass Communication. Beverly Hills: Sage.

Muhammad Elwan,L.O., Rahman, R., & Fitri Cahyani, E (2022). Implementasi Program Penanggulangan Pravelansi Stunting Anak Balita Pada Dinas Kesehatan Kabupaten Konawe. Journal Publicoho, 5(2). https://doi.org/10.35817/jpu.v5i2.25130

Surbakti, Ramlan. (2007). Memahami Ilmu Politik. Jakarta: PT. Grasindo

Seemiller, C., & Grace, M. (2019). Generation Z: A Century in the Making. In Routledge (Issue April).

Teorell, J., Torcal, M., & Montero, J.R.(2007). Political Participation: Mapping the Terrain. Dalam J. W. Deth., J. R. Montero & A. Westholm (Eds). Citizenship and Involvement in European Democracies: A Comparative Analysis. London and New York: Routledge.

Twenge, J. M. (2017). iGen: Why today's super-connected kids are growing up less rebellious, more tolerant, less happy--and completely unprepared for adulthood-- and what that means for the rest of us. Simon and Schuster.

West, Richard, Lynn H.Turner (2008). Pengantar Teori Komunikasi: Analisis dan Aplikasi (Buku 2) (Edisi 3). Jakarta: Salemba Humanika.

Hasil Survei Terbaru Calon Gubernur Sulawesi Tenggara di Pilgub Sultra 2024 dalam: https://sultra.tribunnews.com/2023/02/15/hasil-survei-terbaru-calon-gubernur-sulawesi-tenggara-di-pilgub-sultra-2024-21-nama-figur-teratas

Generasi Millennial Indonesia: Tantangan dan Peluang Pemuda Indonesia dalam: http://alvara-strategic.com/generasi-millennial-indonesia-tantangan-dan-peluang-pemuda-indonesia/

Downloads

Published

2024-12-29