HIRARKI PENGARUH DALAM KEBIJAKAN REDAKSI: Studi Kasus Konten Berita Perindo di Okezone.com

Authors

  • Aprilia Dwi Permatasari Program Studi Magister Ilmu Komunikasi Korporat Universitas Paramadina
  • Fatkhurohman Putra Alam Putra Universitas Paramadina

DOI:

https://doi.org/10.35817/publicuho.v5i4.59

Keywords:

Editors, Hierarchy of influence, Policy, News Content, okezone.com

Abstract

The Hierarchy of Influence is an interesting study because it has a segmentation related to the Hierarchy of the Chair of the Perindo Party and the Owners of the MNC Group. The research objective is to determine the influence of the editorial policy hierarchy at Okezone.com. with the methodology used is qualitative. Fundamentally, qualitative research has two objectives: (1) to describe and explore, and (2) to describe and explain. The editorial policy power hierarchy explains that there are five levels, namely, individual level, routine level, media organization level, extramedia level, and ideological level. organization. The organizational level can be seen from the leadership of Hary Tanoesoedibjo who has the highest authority in the Perindo Party and the MNC Group. As well as scheduling the broadcast of articles that are at least one day per Perindo content, as well as some news content that is broadcast on referrals. The influence of power at the organizational level cannot be denied in many media, but this can be used as a place for political education that is beneficial to society. As the function of the media itself. Future researchers are expected to be able to develop research in other theories, such as in the perspective of the Power Relations theory.

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Published

2023-01-01