FAKTOR-FAKTOR PENDORONG KONSUMSI MUSIK GENRE METAL PADA GENERASI MILLENNIAL BERDASARKAN PRINSIP HEAVINESS

Authors

  • Riyandi Aminul Rasyid Universitas Andalas
  • Dessy Kurnia Sari Universitas Andalas
  • Donard Games Universitas Andalas

DOI:

https://doi.org/10.35817/publicuho.v7i2.380

Keywords:

Heaviness, Musical consumption, Metal Genre, Millenial Generation

Abstract

This study aims to detect several factors that drive millennials to consuming metal genre music based on the heaviness principle and determine dominant sub-genre which millennials preferred and self-emotional on each. By using a qualitative approach throughout semi-structural interviews for 20 millennials with a snowball sampling technique, then analyzed by thematic analysis. Results found that the driving factors of millennials to consuming musicals with the metal genre start from knowing metal music, then using it as a means of expression, continuing to participate in events, bands and communities, then exploring subgenres, artistic as well as emotional expression.

Author Biographies

Dessy Kurnia Sari, Universitas Andalas

Department of Magister Management

Donard Games, Universitas Andalas

Department of Magister Management

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Published

2024-05-08

Issue

Vol. 7 No. 2 (2024): May - July - Journal Publicuho

Section

Articles

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Copyright (c) 2024 Riyandi Aminul Rasyid, Dessy Kurnia Sari, Donard Games

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